In essence, I’m a brand storyteller and strategist. I’m passionate about creating innovative digital marketing assets that convert, by finding the right balance between creativity and commerce. The disruptive moment that grabs a user’s attention and holds them to the point of sale. 

I believe my artistic side and close-the-sale mentality is how I have sustained success as a copywriter, content writer, content creator and manager across so many different platforms and mediums for such diverse brands. Both from the agency side and in-house at a B2B SaaS company. 

I moved to Tel Aviv in 2013 to write books on the intersection between politics, religion and popular culture. Quickly thereafter, my Op-Ed journalism was highly trafficked in mainstream media outlets. 

By 2019, I shifted gears to work full-time in marketing. What started as a job became an obsession. I’m constantly evolving to understand markets and seeking the best way to provide value to solid brands that have the potential to make our lives and businesses better.